Hype – Kills more than it Sells ?
Posted: June 20th, 2010 | Author: Vivek | Filed under: Marketing | Tags: Hype, Kites, Marketing, Raavan, Rajneeti, Roomno368, Vivek | 2 Comments »
We live in a world where tickets are sold for weeks before movies are released. We live in a world where hype perturbs the relation between Demand and Supply. Royally. As a part of work routine – Monday evenings are compulsorily followed by a movie show irrespective of the movie being showcased. We even watched – Its a wonderful afterlife. You can well imagine, how strictly we follow our routines. On one such fine Monday we went down to see Kites – Apparently the most expected movie of the year. The reviews I must say were disappointing but as I mentioned this was more of a routine work rather than an interest being pursued. From the moment the movie started, we had no hopes, no expectations. End result- we actually like the movie.
Next on our to watch list was Rajneeti – obviously because of the hype attached with itself. Friends decided to watch the first day – last show. End result – The movie was tagged as a waste of time. A friend had once shared a great thought – “Leave expectations home, Carry curiosity”. Up next is Raavan. What do you think – Will the hype around Raavan kill it ?
Be it Google Wave or the Indian Film Industry – in most of the cases hype generated has the opposite effect. It generates an “Over Demanding” Demand which is unmanageable. For marketeers around – is it really worth to take this route ?
Ravaan is a self-immolating demon, it doesn’t need hype to kill itself. If anything, its already dead, DON’T watch if u are a Mani Ratnam fan.
I watched Yaadein coz i like Ghai’s previous films(Saudagar, Hero). I haven’t watched any of his movies ever since.
Google and Apple seem to bask in the glory of Hype. Google wave and buzz might be an exception though
Moreover you ended up going for the movie right, so the hype sold it to u alright, didn’t it