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kvivek05 View All →

I am a founder of iZooto, a leading audience marketing platform, where I manage all things Marketing. I enjoy cycling and reading. I love conversations about building new products, software and mobile.

In Rajiv Ji’s Memory

We lost Rajiv Ji on 10th May. His body lost the battle with Covid. I had the pleasure of working with Rajiv Ji for over 9 years. He joined us in 2012 when we were tired of the part-time accountant. He came from Dialnet – a company that then was struggling to meet the payroll.…

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Taking Long Positions

Amazon is a fascinating organization. I love this particular quote by Bezos. “I very frequently get the question: ‘What’s going to change in the next 10 years?’ And that is a very interesting question; it’s a very common one. I almost never get the question: ‘What’s not going to change in the next 10 years?’…

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Making Deposits in the bank

I wrote about compounding a few months back. For compounding to really happen, it needs 3 simple things – Discipline – Discipline of being at it. Iterating, learning as you go along with not breaking the rhythm. Patience – Keeping faith that over long period of time – system thinking works. Perseverance – For those…

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Valuing Family and Friends

I worked my ass off in my 20s. Once I was out of college, which is 2011, I ignored my family. And I barely managed to spend time with friends – the one’s that I stayed with. The 20s is when you get to work really hard. I remember that I was operational for 16-18…

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Handling Contradictions

I have never been a fan of the league games. On the other hand, I have always enjoyed watching sports events where countries compete with one another. It’s very simple to align your loyalty with one player of our country. And the fact that the player won’t change the country is comforting in its own…

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Compounding – For everything  The concept of simple interest was first taught to me in 6th standard. I was 12 years old then. Compounding is best understood as a mathematical formula, which is probably the only reason why it is taught in Maths. And that’s how I had always thought about it until 2013. In…

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